With the question “What is Personal Branding?” it’s best to start by defining what branding is.
Branding is the process of building expectations within the mind of the consumer.
Simply put, when a consumer sees something they associate with your brand, what effect does it have. For example, if you see the below image, what do you think of? How does it make you feel? Do any other brands come to mind? What adjectives pop up?
The key to branding is making sure that what the customer believes about your brand matches how you want to be seen.
Normally associated with big corporations, branding is becoming more relevant to different areas of businesses. One of these areas is with individuals. Personal Branding.
Personal Branding can apply to any individual. From a 16-year-old school leaver to a top earning professional athlete. Everyone can create and grow their Personal Brand. It is a message to the outside world telling them who you are.
No matter who you are, the three key questions to think about are:
1. What are you passionate about?
2. What do you have knowledge about?
3. What do you want to be known for?
Once you’ve tried to answer these questions separately, then you need to look at whether there are any other crossovers and what makes you stand out from the crowd.
Why is Personal Branding important?
If your Personal Brand works, then more people will want to connect with you both professionally and personally. With a strong Personal Brand, you can exploit new opportunities, create better relationships with your audience and become more recognisable as an individual.
Standing out from the crowd in modern times is extremely important and can also become very lucrative.
And if you're still not convinced, Personal Branding has been behind the rise of influencer marketing. An industry set to be worth £15bn by 2022.
With a strong Personal Brand, who knows what’s achievable?