The Basics of Social Media Marketing

Social media marketing can be a daunting task.


But it doesn’t have to be!


One of the most common issues I hear about when speaking to business owners and marketers is that everything else takes over and social media falls to the bottom of the pile.


And I get that!


Things crop up that can’t wait until tomorrow and often, that social post can.


But, how can you avoid these clashes?


How can you increase the effectiveness of your posts?


How can you make social media a less daunting task?


Below are three tips that I’ve shared on numerous occasions before.


They’re quite broad, but they’re there to help you, so adjust them to fit your needs.


Social Media Marketing Tip 1: Plan Ahead


To come up with individual social media posts, one at a time, can be time-consuming.


You might struggle to turn your creative juices on and off that easily.


So, where you can, pop aside some time regularly and plan out a batch of posts.


This could be weekly, fortnightly or monthly. But I wouldn’t leave it any longer than that.


By planning ahead, it allows you to focus on all the other tasks piling up on your desk knowing social media is being looked after in the background.


Then, when you can, add reactive posts on top of that core plan. Maybe something crops up in the news relating to your industry or something special happened in the office.


Reactive content can often be some of the best performing but not when it’s panicked, rushed and because you felt you had to do something rather than nothing.


Social Media Marketing Tip 2: Be Consistent


There are two ways “being consistent” is important. Firstly, be consistent with your plans 😉


But secondly, and the reason I include this, is to do with your messaging on social media.


Again, there are two parts to this. Short term and long term.


With regards to the long-term, this ties into your brand tone of voice, values and purpose.


You need to ensure that the content you are putting out sounds like you’re brand, helps you achieve your long-term goals and helps the audience build an idea of who you are and what you do.


For example, a car dealership may want to distance itself from the stereotypical car salesperson image and become a brand that is known for bringing value to its customers whilst being professional.


Instead of sharing picture after picture of their latest deals with cheap graphics, they should instead look at producing content that their target audience wants to see.


Maybe they could produce videos presented by a member of their team who embodies their values.


They could cover topics such as things to look for when buying a car, or how to keep up the maintenance through winter.


This helps them to consistently build the brand identity they want through social media.


In the short term, consistency links back to your social media content plans.


Here, the idea is to have one main focus for each plan. Not all the posts need to link back to this ‘idea’, but the vast majority should have some tie in.


This could be focusing on a particular area of the business that you want to push, there may be something seasonal you want to hook into or you might have a theme you want to explore.


Whatever it is, try and apply one to each plan.


Social Media Marketing Tip 3: Sell Less

I know, I know! Ultimately, we all want to sell more products or services. But…


When you’re scrolling through social media do you really want to see “Buy this!”, “Buy that!”, “Great Deal”, “Must have!”?


No, you don’t.


You want to be educated, inspired and entertained. So, try and do the same for your audience.


That’s not to say you can never try and sell your product or service on social media.


Quite the opposite.


You should.


But, by selling less and bringing value to your audience, when you do go in with the sales pitch, it’s more likely to land.


Instead of thinking of social media as a sales channel, think of it as a brand-building tool.


A place for you to get your message across consistently and appealingly.


Social Media Success

Hopefully, these three tips have made social media a little bit less daunting.


If you follow them and consistently implement this advice, you will build stronger foundations for your brand and begin to see them deliver the returns you expect in the long term.


If you’re still not sure where to start, get in touch. We’ll find a way that I can help you achieve your goals on social media – hello@themattjohnson.co.uk