Personal branding… it’s a topic some people are already a little fatigued by. 😴
But, I’m guessing by the fact that you’re here, you’re still wanting to dig a little deeper.
Now, when it comes to personal branding, I usually focus on one of two categories. Business people or sports stars. But this time, I’m shining a light on a world I don’t know too much about… Reality TV. 📺
Reality TV stars tend to get some flack for not really doing anything and for not being ideal role models.
Yet, they rack up thousands of followers and fill the tabloids from cover to cover.
And within that pool of new-style celebrities, I believe there may be some personal branding superstars.
As I mentioned earlier, I’m not a follower of reality TV, so this is very much an outsider looking in, covering what has come across my radar.
Surprisingly, the three individuals I’m going to pick out have all come from the same show… Love Island.
So, here goes, Personal Branding: A Reality Check. 🤳
Molly Mae Hague
As many other Love Island stars clamour to hold onto the spotlight, Molly seems to be striving forward, carving out her own foothold in the beauty and fashion industry.
Recently, it was reported that she has signed a new contract with Pretty Little Thing worth £1million. 💰 Not too shabby!
Deals, on their own, don’t mean you have a personal brand. I’ve always said, your personal brand is what people say about you when you’re not in the room. It’s your reputation.
And, it’s fair to say, Molly is someone who has a strong reputation for leading and influencing high-street fashion trends.
When building a personal brand, there are three questions I get people to ask themselves. One of which is, what are you passionate about? I think it’s clear to see that Molly Mae has definitely found this.
By finding what you’re passionate about, it’s much easier to build a personal brand. You will want to spend time on it, researching the topic and forming opinions will come naturally. You will be engrossed in it.
Dr Alex George
In 2018, Doctor Alex George from University Hospital Lewisham appeared on the show. Unfortunately, he didn’t find love, so I’m told.
However, he did receive a springboard to be able to talk about something he knows a fair bit about...
Health and wellbeing. 👨⚕️
Discovering what you’re knowledgeable about is another foundation upon which you can build a personal brand.
Where many people would have been drawn into the stereotypical lifestyle of a reality TV star, Dr Alex remained committed to the NHS, working on the frontline throughout the pandemic. 😷
It is also this commitment to maintaining his career in healthcare whilst continuing to build a personal brand that has resulted in him being appointed UK Youth Mental Health Ambassador within the Department for Education.
Another way to decide what you want to build a personal brand around is to ask yourself, what do you want to be known for?
This question can be tough, but people generally have an idea of what we do and don’t like. Sometimes, it can be a good idea to test out different interests.
From what I can see, that’s what Chris Hughes has done with his opportunity.
Following his time on Love Island, Chris tried out a few different ‘careers’ including doubling down on the reality TV life and releasing his own single. 🎤
However, he eventually landed on horse racing. An industry he has been passionate about since being a child.
Even though it took him a while, it seems like he has finally landed on what he wants to be associated with. 🏇
The Reality Check
Now, not everyone has the insane audiences reality TV draw to build their personal brand upon. But, we can all still explore these three questions…
1. What are you passionate about?
2. What do you have knowledge about?
3. What do you want to be known for?
And, who knows, next time I’m writing a piece about personal branding superstars, I might just feature your story.