According to the research, there are 58,000,000 hours of podcasts streamed every week in the UK. Somewhat surprisingly, these figures seem to be falling since the outbreak of Coronavirus.
Why? Because 44% of people listen to podcasts whilst driving or travelling, compared to just 20% whilst studying or working. With a reduction in travel and an increase in home working, people aren’t as inclined to listen to a show. I have to say, my consumption has probably dropped by 50% since working from home.
However, podcasting is still a huge market and a great tool for any business.
There are many ways you could use a podcast for your business. Here are just a few ideas:
How-to / Top-tips linked to your product or service
Interviews with people within your industry
Documenting your business journey
But, in the current climate, the question is, how can you build a podcast when you’re working remotely?
Just like finding a replacement to Friday beers and boardroom meetings, several digital solutions are available for remote podcasting.
Now, recording a podcast with guests or co-hosts is going to throw up more challenges than recording a solo show. So, in this blog post, I’ll be assuming there’s a second person involved.
What Do You Need?
A phone, an internet connection and the Anchor app.
As Canva is to graphic design and Unsplash is to photography, Anchor is to podcasting. When you get into serious podcasting, not many people use Anchor, but for hobbyists, those on a budget and concept testing, Anchor has everything (and more!).
Making A Podcast
There quite a few different features available on Anchor, but in this article, I will be explaining the three that I think will be the most useful and are available on the mobile app.
Depending on how you choose to structure your podcast, you might want to record an intro or an outro on your own. To do this, simply tap the ‘+’ button from the create screen and then you should see an option to record. Once you hit the record button, the app will instantly start recording audio up to one-hour long.
Once you’ve finished, click ‘Save’ and you will be able to name and add this segment to your episode. You can create and reorder numerous segments, adding in interludes if you want to break up your episode.
Record With Friends
To record with a guest or co-host, you need to invite them to the recording. To do this, you click the ‘+’ button as above, but this time, you click “Invite friends to join”. This will then allow you to send a link to your chosen contact who can then access the recording via desktop or mobile. These recordings are just like a voice call between the participants, so be aware you won’t be able to see each other.
To be a part of your episode, this person doesn’t need an Anchor account, they just click the link. If you want multiple hosts or guests, this feature allows you to add up to 4 other people to the recording at any one time and record for up to 2 hours.
This is a cool feature and one you might not have thought about. You can generate a link that you can share with your audience. They can then use this link to leave voice messages which you can add to your episode at a later date. It’s great for formats such as Q&A.
To use this feature, you once again click ‘+’ but then head to the teal Voice Messages icon along the bottom. Here you will find the option to share the voice message link.
In this post, I have only just begun to scratch the surface of podcasting. Two of the biggest problems I see people face when trying to start a podcast are determining what type of podcast they want to create and actually starting. I have developed a workshop that helps you overcome both of these problems. If you would like to find out more about the workshop, email firstname.lastname@example.org.