So many platforms so little time, right?
If you’re reading this post, you’re trying to find out how you can get the best bang for your buck when it comes to social media. There's no shame in that.
And to solve this problem, you need to know which platforms you should be on.
So, the first question… is having a presence on every social media platform the right plan?
In an ideal world, yes! But we don’t live in one of those, so no.
Why do I say this?
Every extra person you reach is good for your business. Agreed?
Unfortunately, it’s not always resource-effective to reach one extra person.
And this is the same on social media. By being on a platform, you are opening yourself to a new audience, which is great. But this may take more of your time up than it’s worth in the short or long-term.
Picking Which Social Media Sites You Should Focus Your Energy On
There’s no “one size fits all” approach for this. But to help you out, I’ve listed some of the key factors you should be considering.
1 - How many social media platforms should you pick?
First off, you need to decide how much time you can spend on social media each day, week, or month. Whichever time frame works best for you.
Then work out how much time you think you’ll need to keep one platform running smoothly.
This will give you an idea of how many platforms you should be trying to manage.
Be strict on this. You don’t want you to end up spending more time than you have on social media marketing. At the end of the day, you’ve got a business to run.
2 - Do you already use any social media sites?
Platforms you already use personally or for your business are a much better bet.
Each social media network has its nuances which take time to learn about. So ask yourself, is learning about one from scratch the best use of your time?
In the long-term, I would say definitely! But in the short-term, you might be best sticking to what you know.
3 - Which social media platforms do your audience use?
The key to social media success is reaching the right people in the right place. To do this, you need to know where your audience hangs out.
But how do you find this out?
There are a few ways you can go about this. Start by looking at which of your profiles has the most followers. This could be a good sign of where your audience is.
Next, have a think about where you get the best interactions. Does one site bring in the leads? Does another get attention from industry big wigs? Which one always seems to lag behind too?
Finally, create a character for your ideal customer including hobbies, interests and demographics. As part of this, think about which social media platform fits their lifestyle.
4 - How do they use these social media sites?
Sweeping generalisation, but people use social media sites in one of two ways.
Professionally or personally.
The sites they favour for each of these are different. Think about which approach will be most effective for you.
But remember, both have their merits. And the less obvious option could be a way to side-step your competition.
If you’re targeting people at work, appreciate they log on at home too.
And vice versa. People you’re trying to reach at home in an evening might be online at work the next day.
5 - Do you have the right type of content for each social media platform?
As mentioned before, each platform is different and this is the same for the type of content you share on them too.
Instagram is for visual assets that look ace and inspire people.
Twitter has the character limit and is a place for quick updates, opinions and news.
Facebook is where people tend to go to hear from friends and family, so you need to be relatable.
LinkedIn folk are there for work and love hearing insight about your industry.
TikTok is a world of creativity and fast-moving trends.
And there are even more variations across the ones I haven’t mentioned!
So which social media platform are you going to choose?
After you’ve worked through each point, you’ll know which social media site is right for you.
If you’re still not sure, don’t know where to start with your content or have too much other stuff going on, don’t worry.
I’m here to help!
Do you need help navigating a daunting social media landscape?
Maybe you're after 1-to-1 sessions which will take you to the next level?
Or do you want to sit back and relax whilst your profiles are kept up to date and looking slick?
All these are a possibility. Just check out what I have to offer on my services page.
Don’t wait any longer. Head over now.